Direct Access trading (DAT) represents the next generation of online trading that allows for direct and instant market access, assuring that there is no delay in executing orders. It provides active traders and investors the ability to effectively capture spikes of volatility and momentum in the markets, giving you the opportunity to take profits and minimize losses. DAT allows you to trade directly with another client, a market maker on NASDAQ , specialist on the floor of an exchange, ECN or electronic market, without broker interference.

DAT allows for complete control of your trades - you decide where, when and how your order is routed – not your broker. The advantages of this next generation online trading system includes:

DAT is the preferred trading system for active traders and investors whose success is directly correlated with the ability to see a full market picture as well as instant speed of execution.

Direct Access trading through TradeFreedom provides active traders and investors real performance advantages through:

1. Direct Market and ECN Access:

With TradeFreedom you can now control the destiny of your trade through a click of your mouse. Your trades can be sent to the market of your choosing for instantaneous execution, in the method you feel is best. TradeFreedom puts you in control of your trading environment and allows you to "work" your own order.

2. Your Orders are Routed directly:

This allows for:

Immediate and real-time order execution and confirmation:
Your order is immediately routed to the floor of the appropriate Exchange, ECN or Electronic marketplace. More importantly, it gives you the opportunity to have the quickest possible execution. You will save time by not having to check for trade confirmations.

No payments for order flow or re-trades -- resulting in getting the best possible price for an order:

TradeFreedom does not re-trade or sell your orders to preferred Market Makers -- we receive no payments for order flow. With TradeFreedom , "what you see is what you get", and you get it quickly and efficiently. If the stock you see is quoted at a price, it is yours within a few seconds.

Your order is directed to whichever market or ECN is offering the best price for your order at that time. You can work your order to attain the best available price for that stock at any given time.

3. Lower Transaction costs:

By having direct access to the markets and ECNs, you may ultimately experience lower transaction costs. With faster executions and intelligent order routing, you can reduce slippage and decrease execution costs through better price discovery.

4. Complete Market Picture through Level 2 Quotes:

Using Level 2 Quotes allows TradeFreedom clients to see previews of coming attractions. You can identify a trend in a stock early while there is still an opportunity to get in before the trend accelerates. When limited to Level I quotes, the only basis for identifying a trend is by last sale price reporting, which tells you what already happened as opposed to what is in the process of happening. This is a subtle difference, but it can make the entire difference when trading. Market Makers, floor traders, and "locals" all have a similar advantage on the listed equity, option, and commodity exchanges. Now, TradeFreedom clients can also enjoy inside "flow" information.

5. Liquidity:

The fact that orders can be executed as quickly as possible at the quoted market price can give TradeFreedom clients an increased degree of liquidity. Why is this so important? Primarily because it enables you to limit losses by being able to liquidate any unwanted positions as quickly as possible. The peace of mind in knowing that you have hands-on control over your losses is the single greatest advantage of DAT.